VM Products^® Private Label Program: How It Works

The VM Private Label Program lets pest control companies and distributors apply their own brand to VM Products rodent, insect, fly, and mosquito stations. For years private labeling was reserved for the largest firms because of high per product minimums. VM rebuilt the program with low order minimums, included art and plate fees, and free shipping so any sized company can carry its own branded line.

Branding Built Into Every Station You Place

VM Products operates one of the most flexible private label programs in the professional pest control industry. For many years private labeling was an option only for the largest companies because of high per product minimums. VM rebuilt the program so that companies of every size can turn the stations they already use into a marketing asset that promotes their brand on every account they service.

Every station carries the brand for the full service life of the equipment. A generic label markets nothing. Your logo on the same station works for you on every walk through, audit, and customer visit, for years.

The Branding Opportunity

Branded stations make your company the obvious point of contact for service, renewals, and referrals, and a competitor walking the same site sees your name rather than a blank box on every device. A consistent branded fleet signals scale and professionalism in commercial bids, audits, and food safety inspections, where presentation can decide who keeps the contract.

Branded equipment is also harder to commoditize. Customers compare on the relationship and the brand they trust rather than shopping the lowest price on a generic station, which protects your margin. Over time, thousands of branded stations in the field become a durable, visible asset that compounds recognition with every new placement.

How The Program Works

VM offers two fulfillment paths so you can choose the structure that fits how you buy, and both include the design and tooling costs that traditionally made private labeling expensive. Product can be produced and shipped directly into the Distributor distribution network, where it joins your normal ordering flow at a lower per item minimum, or branded product can be drop shipped straight to a commercial address.

Drop ship orders include free shipping, liftgate, and delivery notification, and are for commercial outside delivery only. They are available at a lower unit minimum than full case programs, which opens private labeling to smaller operators.

What Is Included

Art fees and plate fees are included, so there is no separate upfront design charge, and free shipping applies to all qualifying orders. On drop ship orders the liftgate fee and delivery notification are included as well. Every station is American made from recycled plastic with a UV mitigating additive for long field life, and EZ Secured and EZ Klean now ship with the EZ Service Tray standard.

You supply your logo in vector format and VM handles the design and tooling. The quoted program price is the price, with no hidden setup costs.

Products Available for Private Label

The program spans the full VM family, from rodent and snap stations to insect, fly, and mosquito devices. Minimum quantities depend on the product and the fulfillment path you select, and may be combined or adjusted with your VM or Distributor sales representative.

Product	Category	Program Minimum
EZ Secured & EZ Klean	Rodent bait station	240 to Distributor / 180 drop ship
EZ Klean RBS1	Rodent bait station	66 cases
MosquitoCon	Mosquito trap	240 to Distributor / 180 drop ship
MBS (mouse bait station)	Rodent bait station	252 boxes (3,024 stations)
MBS¹ (updated)	Rodent bait station	360 boxes (4,320 stations)
EZ Snap Mouse	Snap station	56 cases (672 stations)
EZ Snap Seeker	Rat snap station	48 cases (432 stations)
EZ Kat	Multi catch mouse station	56 cases (672 stations)
EZ Versa	Rodent bait station	48 cases (432 stations)
EZ Snap Rat	Rat bait station	48 cases (288 stations)
EZ Snap Rat Secured	Rat snap station	180 stations
FBS (fly bait station)	Fly station	35 cases (1,400 stations)
IBS (insect bait station)	Insect station	30 cases (3,000 stations)
EZ Conceal	Insect bait station	30 cases (3,000 stations)

The VM Products Advantage

Low minimums and two fulfillment paths open private labeling to operators who were previously priced out, and included art, plate, and tooling fees mean the quoted price is the price. The Universal Key opens every lockable station, so a branded mixed fleet still services with a single key. Tamper resistant, barcode ready construction supports IPM programs, third party audits, and food safety documentation, and recycled American made plastic with a UV mitigating additive keeps your brand legible for the life of the station. VM never sells direct to consumers, which protects the professional channel and the value of your branded program.

Get Started

For information on how you can take advantage of the VM private label program, contact your VM or Distributor sales representative to scope a program sized to your business, then download the current brochure for product details and minimums.

Frequently Asked Questions

Do I have to be a large company to private label?

No. VM rebuilt the program so small and mid sized companies can participate. Minimums are set per product, and the drop ship path lowers the entry quantity further.
What does it cost to get started with artwork?

Art fees and plate fees are included in the program. You supply your logo in vector format and VM handles design and tooling, so there is no separate upfront design charge.
Which products can carry my brand?

The full VM line is eligible, including EZ Secured, EZ Klean, MBS, EZ Snap Mouse, Rat and Seeker, EZ Kat, EZ Versa, FBS, IBS, EZ Conceal, and MosquitoCon. Minimums vary by product.
How is the product delivered?

You can have product shipped into Distributor for normal ordering, or drop shipped directly to a commercial address with free shipping, liftgate, and notification included. Drop ship is commercial outside delivery only.
What is the difference between Private Label and In Plastic Private Label?

Standard private labeling applies your branding to the station. In Plastic Private Label molds full color graphics directly into the plastic of EZ Secured stations for a premium, scratch and weather resistant finish.

Professional pest control equipment, engineered for the pros who use it every day.

From rodent stations and snap traps to insect, fly, and mosquito solutions, every VM product is built for durability, faster servicing, and IPM programs that stay documented and audit-ready. Shop online, find a distributor, or talk to our team about which products fit your program.

Find a Distributor

Engineered for durabilityStations and traps built to survive the field, season after season.
Faster servicingMany stations open with one VM Universal Key^®, so technicians spend less time per stop.
Audit-ready programsDocumentation and placement guides that keep IPM programs compliant.